SEOptics specialise in PPC management and are the leading PPC management agency. We can ensure you are getting the best return on investment, whilst protecting your brand. See how we can help with your online advertising today!

Pay per click advertising (PPC) is an important area for any companies that run promotional activity through certain times of the year.

 

What is PPC advertising?
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. This is usually through Google who are the market leader with the widest audience. Below shows what a pay per click ad looks like.

 

How do PPC ads work?
A basic model for pay per click advertising is you bid on a keyword, which then determines your placement when the keyword is typed in by the user. So various publishers will be bidding on a keyword, whoever bids the most will appear at the top. The top spot will naturally acquire the highest click-through rates.

 

The cost of the keyword bidding solely depends on the competition for the keyword.

 

For example;
The keyword ‘IT Support’ will cost around £6 each time a user clicks on your advert.
The keyword ‘Hoover bags’ will cost around £0.20 per click.

 

The reason for this is because of the product in question and the return the advertiser can expect. The advertisers going for ‘IT Support’ know that a customer to them could be thousands of pounds per year for a company IT support package. The advertisers going for the keyword ‘Hoover bags’ know they can only sell the bags for at most £5. Spending anymore for that keyword would mean the return on investment would not be great enough.

 

Why do I need someone to manage my PPC advertising?
The reason most companies ask ppc management companies to take over is due to cost control.

 

An advertiser can spend thousands of pounds within a day if the adverts are not managed correctly. Also management agencies can also write the best adverts to ensure you are getting the highest click-through rate possible.

 

As with any form of management, you need to be able to see what sort of return you are getting on the money you are spending.
A PPC management agency can report all of the important figures which matter, leaving you time to focus on other areas of your business.

 

Is PPC advertising expensive?
The beauty of pay per click ads is you can spend as little or as much as you like. You can literally spend £0.50 per day if that is all your budget allows for.

 

How do I get started?
Get in touch with us. We are able to tailor pay per click ad campaigns for companies of all sizes. Request a no obligation quote today.